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Chapter 18.4.2 regulates the placement, orientation, and design of buildings. The purpose is to promote site planning and building designs that:

A. Enhance the environment to encourage alternative modes of transportation, such as walking, bicycling, and transit;

B. Provide a business environment that is safe and comfortable, and natural surveillance of public spaces, or “eyes on the street,” for crime prevention and security;

C. Reduce dependency on the automobile for short trips, thereby conserving energy and reducing unwanted congestion;

D. Support resource conservation and reusable energy generation, through solar, wind, and other renewable energy sources; and

E. Require high quality development that makes a positive contribution to the streetscape and maintains a sense of place that is distinctly Ashland.