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A. Selection Guidelines for Works of Public Art.

1. Quality. The artwork should be of exceptional quality and enduring value.

2. Site. The artwork should enhance the existing character of the site by taking into account scale, color, material, texture, content, and the social dynamics of the location.

3. History and Context. The artwork should consider the historical, geographical, and cultural features of the site, as well as the relationship to the existing architecture and landscaping of the site.

4. Initial Cost. The total cost of the artwork, including all items related to its installation, should be considered.

5. Maintenance and Durability. The durability and cost to maintain the artwork should be considered and quantified, particularly if the work is servicing, repainting, repairing or replacement of moving parts.

6. Permanence. Both temporary and permanent art works shall be considered.

7. Media. All forms of visual media shall be considered, subject to any requirements set forth by city ordinance.

8. Public Liability. The artwork should not result in safety hazards, nor cause extraordinary liability to the City.

9. Diversity. The artwork in the Ashland Public Art Collection should encourage cultural diversity.

10. Commercial Aspect. The artwork shall not promote goods or services of adjacent or nearby businesses.

11. Compliance. Artworks shall not violate any federal, state, or local laws, including specifically AMC Chapter 18.96.

B. Guidelines for Site Selection.

1. Ownership or Control. Public art should be placed on a site owned or controlled by the City, or there should be a written agreement or legal instrument, granting the City permission to use the property for public art purposes, including access for installation, maintenance and removal.

2. Visual Accessibility. Public art should be easily visible and accessible to the public.

3. Visual Enhancement. Public art should visually enhance the overall public environment and pedestrian streetscape.

4. Pedestrian Accessibility. Public art should experience high levels of pedestrian traffic and be part of the City’s circulation paths.

5. Circulation. Public art should not block windows, entranceways, roadways or obstruct normal pedestrian circulation or vehicle traffic.

6. Scale. Public art should not be placed in a site where it is overwhelmed or competing with the scale of the site, adjacent architecture, large signage, billboards, etc. (Ord. 3003, added, 02/18/2010)